Dove Viral Draws Heat From Critics

Dove has recently come out with ad campaigns that try to tell women to have high self esteems and be comfortable with who they are. Axe, whose ads are totally opposite, portray the deodorant as a magnet to women. When men where Axe body spray, women throw themselves at them. The public is starting to find out that Unilever is a company that owns Axe and Dove. This is making some of the public feel that Unilever is a hypocritical company because they are sending out two opposite messages to the public with their products.

I think Unilever is to blame. They are misleading the public. Young women look up to the Dove ads. When they find out the same company owns Axe, they may feel betrayed by the company. I believe Unilever should have one UNIversal message for all of its ads and campaigns. For example, if they want Dove to be about real women that are comfortable with their self image, Axe needs to have the same idea around it’s’ campaigns.